![](https://cdn.myportfolio.com/deb3eb33-5286-46cf-a7cb-598c74f501f3/fdfed34b-7eb0-4cea-bdac-dcfe4f7559b3_rw_600.png?h=41630afba69358049f1834cf2603a06e)
The logo was inspired by a conversation with the founder who described his method of teaching as providing a 'lightbulb moment' to his students.
In addition to all print and digital collateral this logo sting was made to precede all training videos on the platform.