![](https://cdn.myportfolio.com/deb3eb33-5286-46cf-a7cb-598c74f501f3/bdb58605-3cb4-4cf8-ab43-41a76a549f08_rw_1920.png?h=9cbf980c59e05f48754156f69e704229)
When designing this logo the shape of the K is implied using varying shades of green. The lightest shade represents the sun rising. The middle shade is a mountain to climb or challenge to overcome. The darkest shade is the unknown which is illuminated with each dawn.
![](https://cdn.myportfolio.com/deb3eb33-5286-46cf-a7cb-598c74f501f3/b7d9ba0f-6350-4295-a914-06de1fd444cb_rw_1200.jpg?h=ac3aa4d7721d305a3c656e4bbfaf95e5)
When branding print media a square is used to bring the K into focus.