What happens when you create a mens grooming brand that pokes fun at masculine ideals and doesn't take itself seriously?
Meet Bearnard Bjornsson. He's the mascot for Beer d'Oil, a mens grooming brand that eschews traditional stereotypes of masculinity. Because a bear will always be more manly than any man.
In the artisanal tradition we've used medical eyedropper bottles and recycled cardboard for the packaging.
Each variant gets it's own themed bear. This is Gentleman Bear.
We're in the final stages of testing our launch product range and will be launching soon. Yep, it's real :D