The core of this campaign was the "Wellness Passport", a booklet given to all staff during an office visit. Common tests (blood pressure, blood sugar, etc.) would be performed by trained nurses on site and staff who completed all tests could win prizes.
The "Wellness Journey" was described with the use of colour-coded pins. These simple objects and icons would be the common elements across all brands.
The concept had to be flexible enough to work for all of the medical scheme brands.
Testing was conducted with all of the associated brand guidelines to ensure that a consistent appearance could be maintained.